A skill seller is a sales professional who can meet the demands of today’s complex buying environment. They must be able to effectively interact with buyers, nurture leads and upsell existing customers using a variety of sales techniques. Often, this requires mastery of the latest tools and technologies to improve results.
Salespeople with these skills have a strong ability to relate to prospects by acknowledging their needs and showing empathy for their situations. They ask questions that help buyers define their goals and pain points, then use the right sales techniques to convince them that your product can meet those needs.
In addition to a strong relationship-building capability, skill sellers have a high level of persistence. They can maintain contact with prospects without overdoing it, as a persistent but overbearing approach can turn prospects off. They can subtly stay on a prospect’s radar, which allows them to keep up with their buying journey while also allowing them time to spend on other projects and commitments.
They can handle rejection well, which is a critical soft skill in sales because rejection is an unavoidable part of the job. They can empathize with a buyer’s objection and help them overcome it without being pushy. They can also explain complex products in simple terms so buyers can understand the benefits and features of them. Having the ability to adapt their selling techniques and strategies to each buyer is another important aspect of this skill. skill seller