October 2, 2023

The Redken Acidic Bonding Concentrate line consists of five distinct products: a shampoo, conditioners (one richer for coarse hair, the other lighter for finer hair), an intensive pre-shampoo treatment, and a leave-in treatment and styling aid. The system uses citric acid—an alpha hydroxy acid found in a variety of skincare and beauty products—to help strengthen the bonds that make up your hair, restoring its strength and resiliency. It’s also formulated with a specific acidic pH to defend against the negative effects of hair coloring, heat styling tools, and even water by balancing your strands back into their healthy range of 4.5-5.5. It’s the perfect way to help your clients achieve their most beautiful, healthy-looking strands!

Start the regimen with the Intensive Pre-Treatment, a fortifying treatment that helps strengthen weak, brittle hair. It’s important to apply a pre-shampoo treatment before you start your shampooing routine because your hair is at its weakest when it’s wet, making it more susceptible to breakage and damage. The Intensive Pre-Treatment is infused with Redken’s highest level of Citric Acid and Bonding Care complex to reinforce weakened bonds, delivering strength repair in just one use*.

Next, follow up with the Acidic Bonding Concentrate Sulfate-Free Shampoo, which cleanses your hair without stripping it of its natural oils. The sulfate-free formula delivers a gentle, low-pH balance that’s safe to use everyday.

After cleansing, follow with the Acidic Bonding Concentrate Sulfate-Free Conditioner, which is a luxurious, ultra-rich formula that delivers ultimate strength repair, intense conditioning, and hair color fade protection. Featuring the highest concentration of Citric Acid and the brand’s Bonding Care Complex, this concentrated conditioner re-energizes your hair’s strands, boosting your hair’s strength to improve its overall resilience.

Once your hair is conditioned, finish the routine with the Acidic Bonding Concentrate Leave-In Treatment, which helps to lock in moisture and enhance shine for visibly healthier-looking strands. Apply a small amount of the treatment to your hair, focusing on the mid-lengths and ends. Use your fingers or a comb to distribute the product evenly throughout your strands. Let it sit for 10 minutes, and then rinse thoroughly with cool water.

Depending on your client’s needs, you can mix the Redken Acidic Bonding Concentrate regimen with either the Protein Amino or Moisture Concentrates to customize their regimen for their unique hair concerns. If they need a combination of strength and moisture, you could recommend mixing the shampoo with the Protein Amino Concentrate, and the conditioner with the Moisture Concentrate. Alternatively, you could recommend using the Moisture Concentrate as the stand alone shampoo for dry, damaged hair, and the Protein Amino Concentrate for clients that need extra strength. The options are endless, and your clients will be able to find the perfect blend for their haircare goals! redken acidic bonding concentrate

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